CAMPAIGN:
NIKNAKS + CONVERSE + SHOWMAX COLLAB
CLIENT
NIKNAKS
FOCUS
The campaign set out to celebrate youth identity by uniting three powerful cultural symbols: the bold flavour of NikNaks, the streetwear legacy of Converse, and the authentic storytelling of Showmax’s Youngins.
Our goal was to take kasi culture mainstream – blending nostalgia, fashion, music, and modern self-expression into one movement. By using Mandoza’s iconic Nkalakatha as our anthem, we tapped into a unifying energy that tells young people, “You’re a big deal – own it.”Revitalising Public Spaces Through Collaborative Art
OUR SOLUTION
We created a cross-platform cultural takeover that fused flavour, fashion, and storytelling.
- Reintroduced “Nkalakatha” as the campaign heartbeat to bridge generations.
- Dropped a bold NikNaks x Converse collab inspired by township creativity and street style.
- Integrated with Showmax’s Youngins to showcase real youth stories and amplify kasi dreams.
The result: a campaign that didn’t just advertise – it mobilised culture, empowered youth, and turned a chip into a lifestyle statement.
