National Arts Festival

This campaign reimagines neglected public spaces in Makhanda as powerful storytelling platforms – through the combined force of mural art and spoken word poetry. By collaborating with renowned and local artists, we turn blank walls into vibrant reflections of community identity and pride.

Our Streets, Our Stories bridges offline and online experiences through a smart mix of mural installations, social media storytelling, an interactive mobile app, and influencer-led engagement. It invites people to not only witness art – but to participate in it, share it, and see themselves reflected in it.