CAMPAIGN:
“Your Day. Your Time. Our Basket.”
CLIENT
White Basket
FOCUS
White Basket aims to redefine laundry for the modern working individual the person juggling long days, family commitments, and the need for convenience without compromising on quality.
The focus of the campaign is to spotlight the brand’s personal, human-centred approach: a husband-and-wife team who transform a routine chore into a trusted, thoughtful service.
White Basket isn’t just about clean clothes — it’s about giving people back their time, their ease, and a sense of calm in the chaos of everyday life.
OUR SOLUTION
We created a brand narrative and identity that celebrates simplicity, comfort, and genuine human warmth. The campaign introduces White Basket as more than a laundry service — it’s a partner that understands the rhythms of everyday life.
The solution highlights:
- A fully personal experience, where your laundry is handled with the same care the couple gives their own home.
- Pickup and drop-off convenience, removing stress from the busiest parts of your week.
- Craft-level cleaning and folding, presented with a premium yet approachable aesthetic.
- A brand identity rooted in trust, family values, and consistent quality.
By combining soft visuals, calming tones, and messaging centered on “time returned to you,” the campaign positions White Basket as the most comforting form of convenience — a service that feels like home, run by people who care.
