CAMPAIGN:
“LEGACY LIVING: HISENSE STILL MORE THAN A BRAND.”
CLIENT
HISENSE
FOCUS
The campaign set out to shift Hisense South Africa from being seen as a purely affordable tech brand to a deeply rooted part of everyday South African life. The objective was to build emotional and cultural relevance by showing how Hisense products have shaped homes, memories, and family moments across generations. Instead of focusing only on specs and pricing, the campaign aimed to highlight legacy, innovation, and the brand’s long-standing local impact – from township living rooms to modern smart homes.
OUR SOLUTION
We developed Legacy Living, a multi-platform storytelling campaign that blends nostalgia with forward-looking innovation. The idea traces South African family life then, now, and tomorrow, showing how Hisense has grown alongside its consumers – from old CRT TVs to today’s smart, connected homes.
Through relatable scenes, local culture, humour, and emotionally rich visuals, the campaign reframed Hisense as a brand deeply rooted in South African heritage. Social media, ambient OOH, and digital screens worked together to reinforce one message:
Hisense is still more than just a brand — it’s part of our story, our progress, and our future.
